Cruising – A Growth Industry
Interim Report
Positive Worldwide Trends
•	7.4% annual growth rate since 1980
•	market estimated at $39.6 billion, up 6.9% from 2016
•	22.2 million cruise passengers carried in 2015, up 3.2% from 2014
•	capacity was 486,385 passengers and 298 ships at the end of 2016 
•	Asia is a fast emerging market
Cruise Regions By Popularity
•	Caribbean/North America (including Pacific Northwest and Alaska)
•	Europe and Mediterranean
•	Baltics/Fjords (summer only)
•	Asia/Australia
•	South America
•	Middle East-an emerging region
Recent Shipbuilding Growth
•	2015 – 7 new ships, passenger capacity 18,813
•	2016 – 10 new ships, passenger capacity 22,309
•	2017 – 15 new ships passenger capacity 39,637
•	Generating $3.6 billion in annual revenue to the cruise industry
Worldwide Cruise Passengers
•	2013 - 20.1 million
•	2016 - 22.9 million
•	2019 - 25.3 million expected
Changing Demands
•	more demand for river cruising around the globe
•	more itineraries to faraway destinations
•	enhanced technology - demand for fast and free WiFi
•	extreme on-board adventure
•	overnight stays in port 
•	family-friendly luxury liners
•	more options for solo travellers