Tawara Cruises 2018 
SWOT Analysis
Presented by:
Strengths:
•	Large fleet capacity 
•	Global presence
•	Brand equity
•	Repeat bookings
•	Diverse staff
•	Consistent increase in revenues
Weaknesses:
•	Hurricanes and other bad weather
•	Rising cost of fuel
•	Less disposable income available
•	Changes in currency exchange rates
•	Economic instability
•	Increasing expenses
•	Low efficiency
•	Low presence in high growth European and Asian markets
Opportunities:
•	Growth of cruise industry
•	Expand luxury liners
•	Increased berth capacity
•	Offer more destinations
•	Expand presence in Asia and Europe
•	Favourable demographic trends – target growing 45-60 year old age group.
Threats:
•	Competition
•	Tax loopholes being closed in UK and USA
•	Environmental protection and pollution law changes
•	Negative press regarding incidents/accidents
•	Threat of terrorism and pirates overtaking cruise ships
•	Weather conditions
•	Natural disasters and contagious diseases